Audit & Segment
Separated customer lists by primary store location, purchase frequency, and product category preferences. Built distinct audience segments for each Queens neighborhood to enable location-aware targeting.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone. No SMS. Segmented campaigns and automated flows across both locations.
Two dispensary locations in Queens sharing a customer base but needing distinct messaging. Previous marketing treated both stores identically, missing neighborhood-level preferences and purchase patterns. The goal: build a location-aware email marketing engine that drives measurable revenue at each store independently while maintaining brand consistency across both.
$127,218
Combined 2 locations, June 2026
$101,475
Primary location
$22,264
Second location
$81+
Under strict attribution
Email Only
No SMS in the mix
Significant
Combined automated flows
Strict attribution via Alpine IQ: only revenue from recipients who engaged with email campaigns is counted.
Separated customer lists by primary store location, purchase frequency, and product category preferences. Built distinct audience segments for each Queens neighborhood to enable location-aware targeting.
Built distinct email templates reflecting each neighborhood's character while maintaining brand consistency. Store A campaigns emphasized high-traffic corridor foot traffic patterns. Store B campaigns leaned into neighborhood community-driven messaging.
Deployed welcome, post-purchase, and winback flows with location-aware routing. Each flow triggers based on the customer's primary store, delivering relevant product recommendations and promotions specific to their neighborhood location.
A/B tested subject lines, send times, and product recommendations by location. Continuous refinement of segmentation criteria based on purchase data and engagement metrics across both stores.
Gold Standard Solutions manages email marketing for a multi-location Queens dispensary group, generating $127,218 in strictly-attributed monthly revenue across 2 stores in June 2026. Store A contributed $101,475 and Store B contributed $22,264, with an average order value exceeding $81. All revenue was driven through email marketing alone with no SMS component, using segmented campaigns and automated flows with location-aware routing through the Alpine IQ platform.
We build and manage email marketing programs for multi-location dispensaries across NY, NJ, and PA.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.
A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York dispensary.