One Manhattan dispensary went from $2,031 to $9,629 in strict-attributed monthly marketing revenue in 90 days. Monthly conversions rose from 42 to 165 by expanding the list, switching on loyalty automations, and then sending to a smaller, more responsive audience.
Strict attribution only: opened and clicked before purchase.
Monthly strict revenue
A single Manhattan store was barely using its marketing program. In June, four email blasts went out to roughly 500 people each, no automations were running, and the store earned $2,031 in strict-attributed revenue for the month. Over the previous twelve months it had averaged fewer than two campaigns a month, against a book median of nearly eight. The list existed and the platform was in place. The question was how much monthly revenue a properly run program could produce from the same store, measured under strict attribution only.
$9,629
Up from $2,031 in June, 4.7x in 90 days, rising every month.
165
From 42 in June
3.9x38.3%
From 20.2% in August
+18 points$0.27
From $0.12 in August, on 43% fewer emails
2.3x$1,386
From $697 on the same 1,340 texts
2xAll figures are strict attribution from the store's Alpine IQ monthly reports: a sale counts only when the customer opened the message and clicked through before buying. Each month was read at least seven days after it closed so late conversions were included.
Each change built on the last: reach the whole list, automate the loyalty touchpoints, give customers a steady calendar, then sharpen who each send goes to.
In June each email reached roughly 500 people. In July each send reached about 5,700. The store already had the customers; they simply were not being messaged. Expanding reach was the first and largest lever, and it is why July revenue nearly quadrupled June.
Seven always-on flows went live in July: reward available, almost to next reward, welcome for loyalty and non-loyalty customers, win back, post purchase, and birthday. By August they produced $1,955 in strict revenue, 23% of the store’s month, with the reward-available reminder leading every month since. These run without anyone pressing send.
The store moved from four blasts in June to eight to ten a month, timed around holidays, brand promos and weekend deals, with a paired text for most sends. A steady calendar gives customers a reason to check their inbox and gives the program enough sends to learn which offers work.
From early September, each email went to about 2,500 people instead of 5,600. Opens rose from 20% to 44% on those sends, email revenue per send more than doubled from $0.12 to $0.27, and email revenue for the month grew 30% on 43% fewer emails. Text revenue doubled on the same number of messages. More sends stopped being the goal. Better-matched sends were.
We audit the list, switch on loyalty automations, and build a campaign calendar measured on strict attribution, so you can see exactly what each month earns.
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Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
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Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
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A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.