Case Study  ·  Email & SMS

Single Location $104K Monthly Revenue

A single dispensary location generates over $104K in monthly attributed marketing revenue across email and SMS channels. 1,704 orders tracked back to marketing touchpoints in a single month.

Email & SMSSingle LocationHigh VolumeMonthly Revenue

Monthly Revenue Breakdown

$104KMonthly Revenue
1,704Orders Driven
$61Avg Order Value
1Location
The Challenge

Proving that a single dispensary location can generate six-figure monthly marketing revenue without expanding to multiple stores or channels. The question: can disciplined list management, consistent campaign cadence, and a balanced email/SMS strategy produce enterprise-level revenue from one location?

Results at a Glance
Total Attributed Revenue

$104,008

Single location, June 2026

Orders Driven

1,704

Marketing-attributed purchases

Average Order Value

$61.04

Consistent across high volume

Location

1

Single storefront operation

Channels

Email + SMS

Balanced dual-channel strategy

List Activation

Deep

Broad base, not high-ticket few

Go deeper

Build this for your store

Attributed revenue: orders tracked back to marketing touchpoints via Alpine IQ platform.

What We Did

How we did it.

    List Growth & Hygiene

    Built opt-in capture points at POS, online ordering, and in-store signage. Established regular list hygiene practices to remove unengaged subscribers and maintain high deliverability across both email and SMS channels.

    Channel Balance

    Established email for nurture, education, and product storytelling. SMS reserved for urgency-driven promotions and time-sensitive offers. Each channel plays a distinct role without cannibalizing the other.

    Campaign Cadence

    Set weekly email rhythm with 2 to 3 targeted SMS sends per week. Consistent scheduling builds subscriber expectations and prevents fatigue while maintaining steady revenue contribution from both channels.

    Attribution Tracking

    Configured the platform to track every order back to a marketing touchpoint. Full attribution visibility enables data-driven decisions about channel mix, send frequency, and content strategy.

    Key Takeaways

    Gold Standard Solutions manages email and SMS marketing for a single-location dispensary, generating $104,008 in attributed monthly revenue with 1,704 orders and a $61.04 average order value in June 2026. The dual-channel strategy combines weekly email campaigns for customer nurture with targeted SMS sends for urgency-driven promotions, tracked through the Alpine IQ attribution platform.

    Want Results Like This?

    We build and manage email and SMS programs for dispensaries across NY, NJ, and PA.