Case Study 04  ·  Email Automation

Welcome Email
3,848%
ROI Automation

A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York cannabis dispensary.

Welcome Flow Email Automation Loyalty Sign-Up New York
3,848%
Return on Investment
0
Attributed Conversions
0
Loyalty Members
$0.059
Cost Per Conversion
The Challenge

A single-location New York dispensary was pouring credits into MMS and email blasts to a growing loyalty base of roughly 10,200 members. Average order value sat more than 32% below the state average, which meant they couldn't win on ticket size, only on frequency and marketing efficiency. The question we set out to answer: could a single automated flow, triggered the moment a customer joined the loyalty program, outperform every manual campaign on the calendar?

Results at a Glance (Trailing 90 Days)
Welcome Flow ROI
3,848.55%
Highest ROI campaign on the account
Attributed Conversions
126
From the Welcome flow alone
Program Revenue
$3.33M
Total 90-day attributed revenue
Loyalty Members
10,211
39.29% active rate
Cost Per Conversion
$0.059
Across the full program
Email-Attributed Revenue
87.86%
Of all marketing-attributed revenue

All figures pulled directly from the dispensary marketing platform's attributed reporting for the trailing 90-day window.

Top Campaigns by ROI: This Account
Welcome Email (automated)
3,848.55%
Flagship Email #2
3,005%
Flagship Email #3
2,590%
Flagship Email #4
2,385%
Flagship Email #5
2,310%
What We Did
Map the Loyalty Sign-Up to a Trigger
Every new loyalty member was already being added to the platform on enrollment. We wired that enrollment event to an automated email send, meaning every sign-up received a branded welcome message within minutes, with zero manual labor after the initial build.
Write for Peak Intent
Loyalty sign-ups are the highest-intent moment in a dispensary customer's lifecycle. They just opted in, the brand is already in their head, and they're often still in or near the store. The welcome message was written for that state: short, on-brand, loyalty-points-forward, and with a compliant next-visit prompt.
Leave It Running, No Manual Sends
Unlike the manual email blasts that still anchor most dispensary marketing calendars, this flow required zero ongoing labor after launch. Every new sign-up enters the flow automatically. Every conversion it generates is pure return on a one-time build cost.
Layer It on Top of the Manual Calendar
The Welcome flow is the highest-ROI campaign on the account, but it's not the only winner. Six other campaigns on this account are running above 2,300% ROI. The Welcome flow sits at the top of a consistently high-performing portfolio, not as a lucky one-off.
Key Takeaways

Want a Welcome Flow Like This?

We build and maintain Welcome, Abandoned Cart, and Post-Purchase email automations for licensed dispensaries across NY, NJ, and PA.

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