Channel Isolation
Configured separate strict attribution tracking for SMS and email to measure each channel independently. This eliminated the ambiguity of blended reporting and provided a clear view of SMS contribution to total revenue.
Over a 3-month window, a high-volume NYC dispensary generates $516K in total strictly-attributed revenue, with SMS accounting for $129K. The most conservative measurement proves sustained SMS performance.
Quantifying SMS marketing value under strict attribution for a high-volume dispensary, and separating SMS impact from email in a blended marketing program. The dispensary ran both channels simultaneously but had no clear measurement of SMS contribution under the most conservative attribution methodology available.
$516,548
All channels, March–June 2026
$129,137
SMS only, 3-month window
25%
Quarter of all strict revenue
3 Months
March through June 2026
Strict
Opened AND clicked before purchase
High Freq.
Optimized for revenue & retention
Strict attribution via Alpine IQ: only revenue from recipients who opened AND clicked SMS before purchasing is counted.
Configured separate strict attribution tracking for SMS and email to measure each channel independently. This eliminated the ambiguity of blended reporting and provided a clear view of SMS contribution to total revenue.
Tested send frequency to find the sweet spot between revenue generation and unsubscribe rates. The high-frequency cadence was calibrated to maximize monthly revenue while keeping list attrition within acceptable bounds for sustained growth.
Built SMS-specific content that is short, urgent, and promotion-focused, distinct from email content. SMS messages drive immediate action with time-limited offers while email handles product education, brand storytelling, and longer-form engagement.
Ran strict attribution for a full quarter to eliminate monthly variance and prove sustained performance. The 3-month window smooths out promotional spikes and seasonal effects, showing that SMS revenue is consistent and compounding, not a one-time result.
Gold Standard Solutions manages SMS marketing for a high-volume NYC dispensary, generating $129,137 in strictly-attributed SMS revenue over a 3-month period from March through June 2026. SMS accounted for 25% of the dispensary's total $516,548 in strictly-attributed marketing revenue across all channels. Strict attribution counts only recipients who opened and clicked SMS messages before making a purchase, tracked through the Alpine IQ platform.
We build and manage SMS marketing programs for dispensaries across NY, NJ, and PA.
A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York dispensary.