SMS Strict Attribution: $129K in 3 Months Case Study

The Challenge

Quantifying SMS marketing value under strict attribution for a high-volume dispensary, and separating SMS impact from email in a blended marketing program. The dispensary ran both channels simultaneously but had no clear measurement of SMS contribution under the most conservative attribution methodology available.

Results at a Glance

Total Strict Revenue

$516,548

All channels, March–June 2026

SMS Strict Revenue

$129,137

SMS only, 3-month window

SMS Revenue Share

25%

Quarter of all strict revenue

Measurement Window

3 Months

March through June 2026

Attribution Model

Strict

Opened AND clicked before purchase

Send Cadence

High Freq.

Optimized for revenue & retention

Strict attribution via Alpine IQ: only revenue from recipients who opened AND clicked SMS before purchasing is counted.

SMS vs. Total Strict Revenue (3 Months)

Total Revenue

$516,548

SMS Revenue

$129,137 (25%)

Other Channels

$387,411 (75%)

What We Did

Channel Isolation

Configured separate strict attribution tracking for SMS and email to measure each channel independently. This eliminated the ambiguity of blended reporting and provided a clear view of SMS contribution to total revenue.

SMS Cadence Optimization

Tested send frequency to find the sweet spot between revenue generation and unsubscribe rates. The high-frequency cadence was calibrated to maximize monthly revenue while keeping list attrition within acceptable bounds for sustained growth.

Content Strategy

Built SMS-specific content that is short, urgent, and promotion-focused, distinct from email content. SMS messages drive immediate action with time-limited offers while email handles product education, brand storytelling, and longer-form engagement.

3-Month Measurement

Ran strict attribution for a full quarter to eliminate monthly variance and prove sustained performance. The 3-month window smooths out promotional spikes and seasonal effects, showing that SMS revenue is consistent and compounding, not a one-time result.

Key Takeaways

SMS generates $129K under strict attribution. This is the most conservative measurement possible, counting only recipients who opened AND clicked before purchasing. The actual SMS influence extends well beyond tracked clicks.
25% of total revenue comes from a channel that costs pennies per send. SMS delivers a quarter of all strictly-attributed revenue at a fraction of the cost of any other marketing channel. The ROI on each message sent is extraordinary.
Strict attribution understates SMS impact. Many recipients read an SMS, remember the offer, and visit the dispensary without clicking through. The $129K figure represents the floor of SMS influence, not the ceiling.
3-month measurement smooths variance and proves sustained SMS performance. This is not a lucky month. Over a full quarter, SMS consistently delivers a quarter of total revenue, month after month, proving it is a reliable revenue channel.

Gold Standard Solutions manages SMS marketing for a high-volume NYC dispensary, generating $129,137 in strictly-attributed SMS revenue over a 3-month period from March through June 2026. SMS accounted for 25% of the dispensary's total $516,548 in strictly-attributed marketing revenue across all channels. Strict attribution counts only recipients who opened and clicked SMS messages before making a purchase, tracked through the Alpine IQ platform.

Want Results Like This?

We build and manage SMS marketing programs for dispensaries across NY, NJ, and PA.

Get Started Email and SMS

SMS Strict Attribution$129K in 3 Months

Want Results Like This?

SMS Strict Attribution
$129K in 3 Months