Maryland launched adult-use cannabis sales in July 2023, opening one of the most promising markets on the East Coast. Gold Standard Solutions delivers fully managed email, SMS, loyalty, and retention marketing for Maryland dispensaries across the DC corridor, all built for Maryland Cannabis Administration compliance.
Maryland legalized adult-use cannabis in July 2023. The market is growing fast, but dispensaries that invest in retention and loyalty today will own the customer relationships that matter most tomorrow.
From the Baltimore metro to the DC suburbs and the capital region, we understand the distinct customer dynamics of each Maryland market.
Baltimore to the DC suburbs, every service line built for MCA compliance and the Baltimore-Washington corridor's unique competitive dynamics.
Documented outcomes from dispensary clients in dense East Coast markets comparable to Maryland's Baltimore-Washington corridor.
The Maryland Cannabis Administration sets guidelines on dispensary advertising. We navigate the MCA rulebook so your marketing stays compliant and effective.
Maryland launched adult-use sales in July 2023, and the customer base is expanding rapidly beyond the existing medical population. Your marketing needs to speak to both audiences without crossing MCA advertising guidelines. We build separate campaign segments for medical cardholders and recreational buyers, each with compliant messaging that resonates with their specific purchase motivations.
Yes, and in significant numbers. DC has a gifting market but no regulated retail dispensary system comparable to Maryland's. Montgomery County and Prince George's County dispensaries capture substantial cross-border traffic from DC residents. We run geo-fenced campaigns along the DC-MD border and build loyalty programs specifically designed to convert one-time DC visitors into repeat Maryland customers.
The Maryland Cannabis Administration prohibits health or therapeutic claims, requires that advertising not appeal to minors, enforces distance restrictions from schools, and mandates that marketing audiences be verified 21 and older. We stay current with every MCA update and apply these rules across all channels before any campaign goes live.
Gold Standard Solutions provides cannabis dispensary marketing services in the state of Maryland, covering Baltimore, Rockville, Annapolis, and statewide. The agency manages email marketing, SMS campaigns, loyalty programs, identity resolution, SEO, CTV advertising, geofencing, and omnichannel advertising strategy for licensed dispensaries in Maryland. Gold Standard manages over $170M in client revenue and 370,000+ active loyalty members across 23 dispensary brands nationwide.
The agency is headquartered in Astoria, Queens, New York and operates on a no-contract basis. Dispensaries in Maryland can expect first campaigns live within two weeks of engagement. All campaigns are managed in-house with real-time performance dashboards and revenue attribution reporting.