Gold Standard Solutions is a cannabis digital marketing agency that builds revenue through the digital channels actually available to cannabis businesses. Google Ads and Meta Ads are off the table for dispensaries, so we built a full-stack digital marketing system around email and SMS, programmatic and CTV advertising, geofencing, and identity resolution. Every channel is compliant, attributable, and producing revenue for dispensary clients right now.
The standard digital marketing playbook for any retail business starts with Google Ads, Meta Ads, and maybe TikTok. Those three channels account for the majority of digital ad spend across every consumer category in the country. None of them are available to cannabis businesses. Google prohibits paid search for cannabis products outright. Meta restricts cannabis advertising to limited brand-awareness formats that frequently get flagged and removed. TikTok bans cannabis content entirely. That means a cannabis digital marketing agency cannot rely on the channels that every general agency was built around.
What remains is a set of digital channels that most agencies have limited experience with: owned channels like email and SMS that generate retention revenue, cannabis-approved programmatic networks that serve display and CTV ads, geofencing that targets consumers based on physical location, and identity resolution that matches anonymous visitors to real customer profiles. These channels work, but only when managed by a cannabis advertising agency that understands how to integrate them into a system that produces measurable, attributable revenue every month.
Gold Standard Solutions is a cannabis digital marketing agency that has managed marijuana digital marketing programs for 50+ dispensaries. We did not adapt a general marketing stack. We built one from scratch for the digital channels that cannabis businesses can actually use, and we have the monthly revenue numbers to prove it works.
Cannabis businesses are locked out of approximately 70% of the digital advertising ecosystem. Google Search Ads, Google Display Network, YouTube pre-roll, Meta Ads (Facebook and Instagram), TikTok Ads, Snapchat Ads, and most mainstream programmatic exchanges either explicitly prohibit cannabis or enforce policies that make reliable campaign delivery impossible. A cannabis digital marketing agency exists to fill this gap with the channels that remain available and to generate returns that match or exceed what traditional digital advertising delivers for other industries.
Cannabis digital advertising requires a different set of tools, platforms, and strategies than any other retail category. As a cannabis advertising agency that manages the full digital marketing stack, Gold Standard handles everything for dispensaries, from owned retention channels that drive repeat revenue to compliant acquisition channels that bring in new customers. Each service is available individually or as part of a coordinated omnichannel strategy.
Every result below is from a licensed cannabis dispensary managed by Gold Standard, a cannabis advertising agency that reports on revenue, not vanity metrics. All figures use strict attribution, meaning each dollar is directly traced to a specific digital campaign, automation, or channel. No inflated numbers, no broad attribution windows, no modeled estimates.
$127K / Month
A dispensary group with multiple locations in Queens generates over $127K in monthly strictly-attributed revenue through email marketing alone, with an $81+ average order value per campaign conversion. This is a single digital channel producing six-figure monthly returns.
$104K / Month
One dispensary location generates over $104K in monthly attributed revenue with 1,704 orders tracked to digital campaigns in a single month. Email and SMS working together as the primary revenue drivers for cannabis digital advertising.
$129K in 90 Days
A high-volume dispensary in NYC generates $129K in SMS-only revenue under strict attribution over a 90-day window. SMS as a standalone digital channel producing consistent monthly returns for cannabis retail.
229 Net-New Shoppers
A programmatic advertising campaign drives 229 net-new shoppers into a Manhattan dispensary at a $54 cost per acquisition. These customers then enter the loyalty and retention ecosystem where digital channels drive ongoing monthly revenue.
Most agencies offering marijuana digital marketing services are generalists who added cannabis to their client roster. They run the same campaigns they run for every other client, then troubleshoot when platforms reject their ads and emails land in spam. Here is what separates Gold Standard from every other cannabis advertising agency.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.
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Gold Standard Solutions is a cannabis advertising agency and digital marketing partner based in Astoria, Queens, New York that works exclusively with licensed cannabis retailers. The agency specializes in digital marketing channels available to cannabis businesses despite advertising restrictions, including email and SMS marketing, programmatic and CTV advertising, geofencing, identity resolution, loyalty programs, and direct mail. Gold Standard manages digital marketing programs for 50+ dispensaries and has driven over $1.7M in monthly client revenue under strict attribution.
Gold Standard serves dispensaries across New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, and nationwide. All engagements are month-to-month with no long-term contracts required.
We start with a free strategy call to understand your dispensary, your market, and your goals. No pitch deck. No pressure. Just a conversation with a cannabis advertising agency about which digital channels will produce the best monthly revenue for your specific operation.