Welcome Email Automation: 3,848% ROI Case Study

The Challenge

A single-location New York dispensary was pouring credits into MMS and email blasts to a growing loyalty base of roughly 10,200 members. Average order value sat more than 32% below the state average, which meant they couldn't win on ticket size — only on frequency and marketing efficiency. The question we set out to answer: could a single automated flow, triggered the moment a customer joined the loyalty program, outperform every manual campaign on the calendar?

Results at a Glance (Trailing 90 Days)

Welcome Flow ROI

3,848.55%

Highest ROI campaign on the account

Attributed Conversions

126

From the Welcome flow alone

Program Revenue

$3.33M

Total 90-day attributed revenue

Loyalty Members

10,211

39.29% active rate

Cost Per Conversion

$0.059

Across the full program

Email-Attributed Revenue

87.86%

Of all marketing-attributed revenue

All figures pulled directly from the dispensary marketing platform's attributed reporting for the trailing 90-day window.

Top Campaigns by ROI — This Account

Welcome Email (automated)

3,848.55%

Flagship Email #2

3,005%

Flagship Email #3

2,590%

Flagship Email #4

2,385%

Flagship Email #5

2,310%

What We Did

Map the Loyalty Sign-Up to a Trigger

Every new loyalty member was already being added to the platform on enrollment. We wired that enrollment event to an automated email send — meaning every sign-up received a branded welcome message within minutes, with zero manual labor after the initial build.

Write for Peak Intent

Loyalty sign-ups are the highest-intent moment in a dispensary customer's lifecycle — they just opted in, the brand is already in their head, and they're often still in or near the store. The welcome message was written for that state: short, on-brand, loyalty-points-forward, and with a compliant next-visit prompt.

Leave It Running — No Manual Sends

Unlike the manual email blasts that still anchor most dispensary marketing calendars, this flow required zero ongoing labor after launch. Every new sign-up enters the flow automatically. Every conversion it generates is pure leverage on a one-time build cost.

Layer It on Top of the Manual Calendar

The Welcome flow is the highest-ROI campaign on the account, but it's not the only winner. Six other campaigns on this account are running above 2,300% ROI. The Welcome flow sits at the top of a consistently high-performing portfolio — not as a lucky one-off.

Key Takeaways

The highest-intent audience in the funnel is the one you just earned. A customer who just joined the loyalty program is more likely to convert than a customer who has been on the list for months. A Welcome flow catches that intent at its peak.
Automated flows scale without recurring labor. Every manual send calendar hits a labor ceiling. Welcome automation doesn't — it keeps working every time a new member joins, whether the marketing team sends anything that week or not.
3,848% ROI is a leader, not an outlier. Seven campaigns on this account are running above 2,300% ROI. The Welcome flow is the top of a deliberately high-performing portfolio, which is harder to replicate than a lucky one-off.
Low AOV isn't a blocker. This dispensary's average order is more than 32% below the NY platform average. You don't need premium tickets to run profitable marketing — you need a marketing machine built for frequency and efficiency.
86% of marketing-attributed revenue came through email touches. For this account, email is the workhorse — and automated email is the single highest-leverage asset inside it.

Want a Welcome Flow Like This?

We build and maintain Welcome, Abandoned Cart, and Post-Purchase email automations for licensed dispensaries across NY, NJ, and PA.

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Welcome Email3,848%ROI Automation

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Welcome Email
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