Case Study 05  ·  Marketing Automation

Automated Flows
270 Conversions
Always-On Engine

Three automated flows — Loyalty Program nurture, Abandoned Cart recovery, and Post-Purchase follow-up — generate 270 attributed conversions at ROIs up to 3,004% for a high-volume New York dispensary doing $6.81M in 90-day revenue.

Automated Flows Abandoned Cart Loyalty Nurture New York
3,004%
Loyalty Flow ROI
0
Flow Conversions (90d)
$6.81M
90-Day Program Revenue
3
Always-On Flows
The Challenge

A high-volume New York dispensary was generating $6.81M in 90-day revenue — but only about 5% of that revenue was attributable to marketing touches. The rest came through walk-in traffic, organic demand, and wholesale pull-through. With marketing such a small share of the top line, every credit had to earn its keep. A manual send calendar alone wouldn't move the needle. We needed marketing assets that ran continuously, required zero recurring labor, and captured intent the business was already creating on its own.

Results at a Glance (Trailing 90 Days)
Loyalty Program Flow
3,004.15%
ROI · 72 conversions
Abandoned Cart Flow
1,483.85%
ROI · 70 conversions
Post-Purchase Flow
705.85%
ROI · 128 conversions
Combined Conversions
270
Across all three flows
Total Program Revenue
$6.81M
90-day attributed
Ongoing Send Labor
$0
Zero manual work after build

All figures pulled directly from the dispensary marketing platform's attributed reporting for the trailing 90-day window.

Automated Flows vs. Manual Campaigns — Top 7 by ROI
Loyalty Program (auto)
3,004.15%
Abandoned Cart (auto)
1,483.85%
Thursday Email
1,318.31%
Multi-Product Send
1,062.72%
Post-Purchase (auto)
705.85%
Event-Timed Send
669.22%
Seasonal Themed Send
626.51%
What We Did
Audit the Revenue Mix
We started by mapping where the $6.81M was actually coming from. Only about 5.4% was attributable to marketing touches — the rest was walk-in and organic. That framing changed the job: we weren't going to out-spend walk-in traffic, we had to build high-leverage assets that ran without ongoing attention.
Build the Loyalty Program Nurture
The loyalty audience was the most valuable owned asset on the account. We built an automated nurture flow that fires on loyalty-program milestones — point thresholds, tier changes, and re-engagement triggers — so the program does its own marketing. Result: 72 conversions, 3,004% ROI, and the highest-performing campaign on the entire account.
Recover Abandoned Carts
Customers who left a cart behind were leaving measurable revenue on the table. The Abandoned Cart flow reaches them with a compliant, on-brand reminder while the original intent is still fresh. Result: 70 conversions, 1,483% ROI, and a recovery asset that runs in the background of every browsing session.
Follow Up After Every Purchase
The Post-Purchase flow closes the loop on every transaction — thanking the customer, reinforcing the loyalty program, and setting up the next visit. With the dispensary's massive transaction volume, even a modest conversion rate scales: 128 conversions from this single flow, at a 705% ROI.
Run the System, Not a Calendar
Three of the top seven campaigns on the account are now automated flows. That means the foundation of the marketing program runs on its own — the team's manual sends layer on top of an always-on engine instead of carrying the whole load. That's the difference between running a send calendar and running a system.
Key Takeaways

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