Case Studies

Documented Results
From Real Dispensaries

Every number on this page comes from a real campaign we ran for a licensed cannabis dispensary. No projections, no ranges, no rounded-up estimates. Attribution is strict. The work is the work.

Eight Campaigns. Eight Dispensaries. One Standard.

Each case study below documents the challenge, the approach, the data, and the measured outcome. Click through to see the full numbers, the attribution model, and the segment-by-segment breakdown.

Case Study 01 · SMS Marketing
Post-Purchase SMS266,016% ROI
A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.
$17,324
Revenue Generated
326
Conversions
$53.14
Avg Order Value
30 Days
Attribution Window
Brooklyn, NY SMS
Read Case
Case Study 02 · Email & SMS
30-Day Segmentation+38.5% Revenue
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
+38.5%
Revenue Per Message
+13.95%
Email Open Rate
+33%
Click-Through Rate
+15.7%
Conversion Rate
New York Segmentation
Read Case
Case Study 03 · Product Segmentation
Targeted Sends2.3x Engagement
A concentrates-only campaign sent to 1,474 buyers generates more revenue than a cross-category broadcast to 3,170. Smaller list. Sharper targeting. Better result.
2.3x
Engagement Rate
1,474
Target Audience
<50%
List Size vs. Broadcast
Higher
Revenue Produced
Product Segmentation Email
Read Case
Case Study 04 · Email Automation
Welcome Email Flow3,848% ROI
A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York dispensary.
3,848%
Welcome Flow ROI
126
Flow Conversions
$3.33M
Program Revenue
10,211
Loyalty Members
New York Email Automation
Read Case
Case Study 05 · Marketing Automation
Automated Flows270 Conversions
Three always-on flows — Loyalty Program nurture, Abandoned Cart recovery, and Post-Purchase follow-up — generate 270 attributed conversions at ROIs up to 3,004% for a $6.81M New York dispensary.
3,004%
Loyalty Flow ROI
270
Combined Conversions
$6.81M
90-Day Program Revenue
3
Always-On Flows
New York Automation
Read Case
Case Study 06 · Winback Sequence
Winback Email3,240% ROI
A 3-touch winback email sequence targeting customers inactive 60+ days delivers 49 attributed conversions at 3,240% ROI — proving that disciplined cadence and a "LAST CALL" close can reactivate lapsed buyers with zero automation infrastructure.
3,240%
Sequence ROI
49
Attributed Conversions
3
Touch Sequence
60+ Days
Inactivity Threshold
Winback Email Sequence
Read Case
Case Study 07 · Holiday Blast Playbook
Holiday Blast2,933% ROI
Four peak-calendar email blasts across Christmas week and January deliver 1,304 attributed conversions at 2,700% average ROI for a $21M recreational dispensary — producing the top four highest-ROI campaigns on the entire account.
2,933%
Peak Blast ROI
1,304
Attributed Conversions
4
Peak Calendar Sends
$21M
90-Day Revenue
Holiday Campaign Peak Calendar
Read Case
Case Study 08 · Domain Warmup Playbook
Domain Warmup33x Open Rate
A buried recreational dispensary email domain pulling a 0.55% open rate on a 64,171-send blast is rescued by a structured 5-phase warmup — lifted to a sustained 18%+ open rate on the full list in 25 days, eliminating 97% of wasted credits.
33x
Open Rate Lift
5
Warmup Phases
25 Days
Full Recovery
97%
Credit Waste Cut
Domain Warmup Deliverability
Read Case
Case Study 09 · Programmatic Advertising
Programmatic + Loyalty229 Net-New Shoppers
A 90-day full-funnel programmatic blend — Display, CTV, Pre-Roll and DOOH — drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
1.01M
Targeted Impressions
229
Net-New Shoppers
$67,555
Tracked Customer LTV
96%
Revenue From Members
Manhattan, NY Programmatic
Read Case
$12.9M
90-day attributed program revenue across profiled accounts
33x
Open rate lift from a full domain warmup rescue
27,000+
Loyalty members reached across profiled dispensaries
90.3%
Client retention across the portfolio

Strict Attribution, Every Campaign

Most dispensary marketing case studies are written to sell an agency. Ours are written to document what happened. Before any campaign goes live, we define exactly how revenue will be attributed, how long the attribution window is, and what counts as a conversion. We never move the goalposts after the fact.

If a customer opens an SMS and then walks into the store two weeks later without engaging further, that revenue is not in the number. If a customer clicks an email and buys the same day, that revenue is in the number. The result: every figure on this page is defensible under audit.

Named Attribution Window
Every case study states the exact attribution window used, from 24 hours to 30 days. No ambiguity about when a conversion counts.
Engagement-Gated Revenue
Revenue only counts when it comes from a recipient who actually engaged with the campaign. No implied influence, no halo-effect accounting.
Full-Cost Accounting
ROI numbers include every send cost, platform fee, and message credit. Nothing is excluded to make a number look bigger than it was.
Verified POS Data
All revenue figures reconcile to the dispensary's actual point-of-sale data, not estimates from a marketing platform dashboard.

Your Dispensary Deserves Documented Results

Start with a conversation about your customer list, your current campaigns, and where you want to go. No sales deck, no lock-in contract. Just a direct discussion about what would actually move your revenue.