OMNI-CHANNEL MARKETING
Digital Marketing, Exposure, and Attribution for the Cannabis Industry
We assist cannabis businesses in boosting online and retail sales by employing expert media delivery and utilizing proprietary analytics tools. These tools seamlessly link all media delivery efforts to actual people and tangible sales, providing detailed insights for effective business growth.
We demonstrate the correlation between your marketing investment and its impact on the bottom line for your business.
Gain insights into the specific products and brands purchased by net-new and returning customers.
Evaluate the impact of various tactics on site engagement and sales metrics.
Calculate the true Return on Advertising Spend (ROAS) for each dollar invested online.
Reporting dashboard for all transparent data
Strategize With us To Reach Your Customers Where They Are
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The targeted and precise distribution of content or advertisements to specific geographical locations, utilizing data-driven insights to tailor marketing messages to the preferences and behaviors of local audiences.
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Strategies in digital marketing to reach and analyze audiences seamlessly across various devices, ensuring a cohesive and unified user experience while tracking and measuring campaign effectiveness across multiple platforms and devices.
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Diverse types of digital advertising mediums: display involves visual ads on websites, audio includes ads within audio content or music streaming, and streaming video pertains to video ads delivered through online streaming platforms, each offering unique ways to engage audiences.
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In-depth examination and interpretation of customer data, utilizing advanced tools and techniques to gain comprehensive insights into customer behavior, preferences, and interactions with a business, facilitating informed decision-making and personalized strategies.
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Assigning value to multiple touchpoints across various channels in a customer's journey, providing a more comprehensive understanding of how different interactions contribute to conversions, enabling marketers to better allocate credit to each touchpoint for a more accurate assessment of campaign effectiveness.
CROSS-DEVICE COOKIE-LESS TRACKING
Our partners have integrated cutting-edge privacy-focused attribution solutions to ensure accurate tracking, especially as online cookies become increasingly outdated.
Comprehensive establishment of Identity Resolution infrastructure
Tracking of online and in-person events originating from online ad interactions (including retail sales)
Future-proofed safeguard against cookie deprecation
Track Who Converts In-Store Through Our Ads Together
Quantify the influence of digital media on both online and retail sales. Utilize attribution solutions tailored for today's privacy-focused digital landscape, ensuring consistency and adaptability.
Connect Marketing Efforts to Both Retail and Online Sales
Segment Customers Based on Media and Sales Engagement
Analyze Top-Line, Store, and Brand Performance Comparisons
