Gold Standard Solutions · CTV Advertising

Cannabis CTV Advertising
That Actually Reaches
Your Customers.

Google is blocked. Meta is blocked. But 87% of American adults are reachable on connected TV. We run cannabis-compliant streaming ads for dispensaries on Hulu, Roku, Peacock, Tubi, and 400-plus platforms, targeting adults 21-plus by zip code, behavior, and intent. Non-skippable. High-attention. Legal.

Start a CTV Campaign
87%
US adults reachable via CTV
400+
Streaming platforms in our network
100%
Non-skippable ad delivery
21+
Verified audience targeting
Why CTV for Cannabis

The TV Ad Slot Google and Meta Banned You From Using

Cannabis operators face strict restrictions on Google, Meta, YouTube, and most standard digital platforms. Google and YouTube prohibit cannabis product advertising outright. Meta permits brand-awareness campaigns in some cases but frequently flags and removes cannabis content, making it an unreliable channel. But the ban that applies to Google Display Network does not apply to connected TV inventory. CTV ads on Hulu, Roku, Peacock, Tubi, and hundreds of streaming apps are fully available to cannabis advertisers through cannabis-compliant demand-side platforms.

A 30-second non-skippable ad on a 65-inch TV while someone watches their evening show is a fundamentally different impression than any digital ad format. It carries the weight of broadcast television with the precision targeting of digital. Your brand name, your location, your offer, seen at full attention by adults 21-plus within your specific zip codes.

For dispensaries building awareness in a new market or defending market share against growing competition, CTV is the highest-attention paid media format available.

CTV vs. Other Channels
Google Search Ads Banned
Meta / Instagram Ads Banned
YouTube Ads Banned
Cannabis CTV (Hulu, Roku, etc.) Available
Programmatic Display Available
Streaming Audio Available
Where Your Ads Run

400+ Streaming Platforms in Our Network

Your ads run across the full ecosystem of ad-supported streaming apps. Every platform below carries cannabis-compliant inventory through our demand-side platform relationships.

Hulu
Hulu
Roku
Roku
Peacock
Peacock
Tubi
Tubi
ESPN
ESPN
AMC
AMC
VH1
VH1
400+
More
How It Works

From Strategy to Screen in Two Weeks

We handle every step from audience targeting and creative production through campaign launch, optimization, and reporting.

Step 01
Audience and Geo Strategy
We define your target zip codes, build your 21-plus verified audience segments, and layer behavioral targeting signals including past dispensary visits, cannabis content consumption, and wellness interest data.
Step 02
Creative Production
We produce your 15-second and 30-second CTV spots. Video creative designed specifically for the lean-back TV viewing experience, with compliance review against OCM, CRC, or your state's advertising rules before any ad goes live.
Step 03
Platform Setup and Launch
We configure your campaign across our cannabis-compliant DSP partners, set frequency caps, establish placement exclusions for non-compliant inventory, and launch across the full streaming network.
Step 04
Optimization and Frequency Management
CTV requires frequency management to avoid overexposure and creative fatigue. We monitor impressions per household, rotate creative on schedule, and optimize placement mix to maintain impact across the campaign flight.
Step 05
Foot Traffic Attribution
We connect CTV exposure to verified store visits through device graph foot traffic attribution. You see which exposed households visited your dispensary within 30 days, giving CTV campaigns measurable real-world ROI beyond impressions and reach.
Step 06
Monthly Reporting
Impressions, reach, frequency, completion rates, foot traffic lift, and cost per verified store visit reported monthly. Full campaign transparency with recommendations for the following month's flight.
Audience Targeting

Precision That TV Has Never Had Before

Cannabis CTV combines the attention of broadcast television with targeting precision that traditional TV could never deliver. We layer multiple signals to reach exactly the right audience.

Geographic
Zip Code and Radius Targeting
We target households within specific zip codes surrounding your dispensary locations. Set your radius to match your realistic trade area, typically 3 to 10 miles for urban markets and 10 to 25 miles for suburban and rural operators. Ads reach households in your actual customer catchment area, not a broad DMA.
Age Verification
21-Plus Verified Audiences
Every CTV campaign we run targets verified adult audiences. We use age-verified household data segments to ensure compliance with the 90% adult audience requirements of New York OCM, New Jersey CRC, and all state frameworks we operate in. No guesswork on audience age composition.
Behavioral
Cannabis Intent and Category Signals
We layer behavioral targeting signals onto geographic and demographic targeting. Past cannabis retailer visits, cannabis content consumption history, wellness and lifestyle interest segments, and lookalike audiences built from your existing customer data all refine who sees your ads beyond just zip code and age.
Retargeting
Website Visitors and Geofence Captures
Customers who visited your dispensary website or were captured by a geofence can be retargeted with CTV ads. This turns CTV from a pure awareness play into a multi-touch sequence, a consumer sees your geofence ad on their phone and then your CTV ad on their TV at home that evening.
Compliance Built In

Cannabis CTV That Passes Every Compliance Gate

State regulators do not distinguish between TV and digital advertising when it comes to cannabis marketing rules. Every CTV campaign we run is reviewed against the applicable state framework before a single impression is served.

90% adult audience verification. New York OCM, New Jersey CRC, and Massachusetts CCC all require at least 90% adult 21-plus audiences for cannabis advertising. Our targeting methodology documents compliance.
No health or medical claims. Every script and creative is reviewed to ensure no health benefit, therapeutic, or efficacy claims appear anywhere in the ad.
Required disclaimer language. State-required age restriction statements and health warnings are incorporated into every creative according to the applicable state's format requirements.
No youth-appealing content. Creative is reviewed against state standards for imagery, fonts, characters, and messaging that could be interpreted as appealing to minors.
Compliant inventory only. We place on publishers and platforms that explicitly permit cannabis advertising. No accidental placements on non-compliant inventory.
Common Questions

Frequently Asked

How is cannabis CTV different from running ads on YouTube or Hulu directly?▾
YouTube prohibits cannabis advertising outright. Hulu and most streaming platforms do not accept cannabis advertising through their direct ad buying interfaces. Cannabis CTV is purchased through cannabis-compliant demand-side platforms that have established inventory relationships with these publishers for cannabis creative. You cannot buy cannabis CTV directly from Hulu's ad team. We access the same Hulu inventory through our DSP relationships that allow cannabis advertisers.
What does a CTV campaign cost?▾
Minimum effective CTV budgets for dispensary campaigns start around $3,000 to $5,000 per month. At that level, you can run a meaningful flight in a targeted geographic area with sufficient frequency to build recall. Larger campaigns and multi-market operators typically run $8,000 to $20,000 per month. We scope every campaign to your market and budget and provide projected reach and frequency before commitment.
Do you produce the creative or do we need to provide it?▾
We produce the creative as part of the campaign. 15-second and 30-second spots developed, reviewed for compliance, and ready to run. If you have existing video assets that meet the technical and compliance requirements, we can work with those as well.
How do you measure whether CTV is actually driving dispensary visits?▾
We use device graph foot traffic attribution to connect exposed households to verified store visits. The methodology matches the household device that was served the CTV ad to location data showing a visit to your dispensary address within a 30-day attribution window. It is not perfect but it is the industry-standard methodology for measuring offline conversion from CTV campaigns and gives you meaningful directional data on campaign effectiveness.
Is there a contract?▾
No long-term contracts. Month-to-month with 30-day cancellation notice. CTV campaigns typically require 60 to 90 days to build meaningful frequency before performance data is significant, so we recommend treating CTV as a minimum 3-month commitment for meaningful measurement.

Part of a full omnichannel approach:

Dispensary Geofencing Full Omnichannel Advertising Email and SMS Marketing

Ready to Put Your Dispensary on TV?

Cannabis CTV on Hulu, Roku, Peacock, and 400-plus platforms. 21-plus verified audiences, zip-level targeting, cannabis-compliant creative, and foot traffic attribution. All managed by our team.

No contracts · Month-to-month · Live in 2 weeks
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