Gold Standard Solutions · Geofencing

Reach Cannabis Consumers
the Moment They Walk Into
a Competitor.

Geofencing draws a virtual boundary around any physical location and serves mobile ads to every device that enters it. We place geofences around every competing dispensary in your trade area and serve your ads to their customers for the next 30 days. The most direct customer acquisition tactic available in cannabis advertising.

Start a Geofence Campaign
30ft
Geofence accuracy on mobile devices
30 days
Retargeting window after location visit
400M+
Connected devices in our network
Any
Physical location can be geofenced
How Geofencing Works

A Virtual Fence Around Any Location. Ads to Anyone Inside.

Geofencing uses GPS and device location data to draw a virtual boundary around a physical address. Any mobile device that enters that boundary is added to a targeting audience. We then serve display and video ads to those devices for up to 30 days after they left the location.

The accuracy is down to 30 feet, meaning we can distinguish between a device that entered a specific store versus one that walked past it on the sidewalk. We geofence the front door, not the block.

In cannabis retail, this capability is extraordinarily powerful. A person who walked into a competitor dispensary is an active cannabis consumer in your market who has demonstrated willingness to spend money at a dispensary. They are your most qualified acquisition target, reached at the precise moment of behavioral intent.

How the 30-Day Window Works
Day 0
Consumer enters your competitor's dispensary. Their device is captured by your geofence and added to your retargeting audience.
Day 1-7
Your display and video ads begin serving on their phone, tablet, and connected devices. Your dispensary name, your location, your offer.
Day 8-30
Sustained exposure builds awareness and creates the moment when curiosity converts to a first visit. The 30-day window captures the consumer through their next two or three purchase cycles.
Where We Place Geofences

Six High-Value Geofencing Targets for Dispensaries

Any physical location can be geofenced. These are the six placements that consistently deliver the highest-quality audiences for dispensary advertising.

01
Competitor Dispensaries
The most direct use case. We geofence every licensed dispensary within your competitive trade area. Customers who walk into a competitor are active cannabis buyers in your market. Your ads reach them for the next 30 days, building the awareness that converts competitor regulars into your customers.
Highest ROI
02
Unlicensed Gray Market Operators
In New York City, gray market shops represent a significant share of cannabis sales. We geofence known gray market operators to intercept their customers with messaging about why your licensed dispensary offers superior product safety, loyalty rewards, and overall experience.
NY Market
03
Cannabis Events and Trade Shows
Cannabis expos, consumer events, and 4/20 gatherings concentrate motivated buyers in a single location for a defined window. Geofencing event venues captures the most engaged segment of the cannabis consumer market at peak intent.
Event Targeting
04
Entertainment and Nightlife Venues
Music venues, bars, comedy clubs, and entertainment districts attract your target demographic in concentrated form. A geofence around a venue that draws 21-plus adults in your market captures an audience with high purchase affinity and delivers your ads in the hours following the event.
Demographic Targeting
05
Your Own Locations
Geofencing your own dispensary captures recent visitors for post-visit retargeting. Loyalty enrollment offers, return visit incentives, and new product announcements served to people who just walked out your door perform at significantly higher conversion rates than cold audience campaigns.
Retention
06
Gyms, Wellness Studios, and Lifestyle Venues
Gyms, yoga studios, health food stores, and wellness-oriented venues attract a demographic with high cannabis purchase affinity. Geofencing these locations builds a lifestyle-aligned audience that responds well to product quality and wellness-adjacent cannabis messaging.
Lifestyle Targeting
Competitor Conquesting

Taking Market Share Directly from Your Competition

Competitor conquesting is geofencing applied specifically to competitor locations for the purpose of capturing their customers. It is the most direct paid media tactic available in cannabis advertising and it works because it targets people who have already demonstrated exactly the behavior you need: walking into a dispensary and spending money.

The Audience is Already Qualified
Someone who just walked into a competitor dispensary is not a prospect. They are an active buyer. They have money to spend, they know how to find a dispensary, and they have demonstrated willingness to make a purchase. Your acquisition cost for this audience is a fraction of cold prospecting.
Works Against Any Number of Competitors
We can place geofences around every competitor in your trade area simultaneously. In a dense market like NYC or Newark, that might be 10 to 20 locations. In a suburban market, it might be 3 to 5. Every geofence runs concurrently, building a continuous stream of qualified competitor customer audiences into your retargeting pool.
Creative That Converts Competitor Customers
Conquesting ads need to give a specific reason to switch. We write conquest creative around your enrollment offer, your loyalty program, your product selection advantage, or your proximity. Generic brand awareness ads do not convert competitor customers. A compelling switching incentive does.
Pairs With CTV for Full-Funnel Impact
Geofencing captures competitor customers on mobile. CTV reaches those same households on their living room television. Running both channels simultaneously creates a multi-touchpoint sequence that dramatically outperforms either channel in isolation. The combination builds brand recognition and drives the visit that a single touchpoint rarely produces alone.
Our Process

How We Run Your Geofence Campaign

Step 01
Competitive Mapping
We map every competitor and high-value target location within your trade area and build the geofence placement strategy before any budget is committed.
Step 02
Creative Development
Display and video creative written for the conquest audience. Specific enrollment offers, switching incentives, and compliance-reviewed copy for each campaign audience segment.
Step 03
Launch and Monitor
Geofences go live across the full target location list. Audience capture rates, impression delivery, and creative performance are monitored from day one.
Step 04
Attribution and Reporting
Monthly reports on audience captured, impressions served, foot traffic lift, and estimated cost per verified store visit from the geofence campaign.
Common Questions

Frequently Asked

Is geofencing competitor dispensaries legal?▾
Yes. Geofencing competitor locations is a standard digital advertising practice used across every industry. It does not involve any unauthorized access to competitor data, systems, or customer information. It uses publicly available location data from opted-in mobile devices to build audiences of people who were present at a given location. It is the same technology used by automotive dealers to geofence competing dealerships, hotel chains to geofence competitors, and retailers to geofence each other. The practice is legal, widely used, and does not violate any state cannabis advertising regulations.
How accurate is 30-foot geofencing?▾
30-foot accuracy means we can distinguish a device that entered a specific building from one that was standing on the sidewalk outside. In practice, geofence accuracy varies by device type, GPS signal strength, and urban canyon effects from tall buildings. In dense urban environments like Manhattan, accuracy typically runs closer to 50 to 100 feet. In suburban markets with clear sky visibility, 30-foot accuracy is achievable consistently. We set geofence boundaries conservatively to account for accuracy variance and avoid capturing clearly unintended foot traffic.
What does a geofence campaign cost?▾
Geofence campaigns for dispensaries typically run $2,000 to $6,000 per month depending on the number of geofences, the volume of audience captures, and the creative requirements. Competitor conquesting campaigns in dense urban markets with 10 to 20 competitor locations run at the higher end of that range. Suburban markets with 3 to 5 competitor locations can run effective campaigns at the lower end. We scope every campaign to your specific competitive map and budget before commitment.
How do you measure whether the geofencing is actually working?▾
We use foot traffic attribution to connect ad exposure to verified store visits. The methodology matches devices that received geofence ads to location data showing a subsequent visit to your dispensary within the attribution window. We also measure audience capture rates at competitor locations, impression delivery volume, and creative click-through rates as leading indicators of campaign health. Attribution is directional rather than exact, but it provides the meaningful performance signal needed to optimize the campaign over time.
Is there a contract?▾
No long-term contracts. Month-to-month with 30-day cancellation notice.

Part of a full omnichannel approach:

Cannabis CTV Advertising Full Omnichannel Advertising Email and SMS Marketing

Ready to Target Your Competitors' Customers?

We map your competitive landscape, build your geofences, produce the creative, and run every campaign. Your competitors' foot traffic becomes your acquisition audience.

No contracts · Month-to-month · Live in 2 weeks
Start a Geofence Campaign See Full Omnichannel