Gold Standard Solutions Services

Omni-Channel
Advertising

Custom Pricing · Strategy-First Approach

Paid advertising is the primary engine for brand discovery and scalable revenue growth. We synchronize digital reach with physical presence through custom media frameworks built for your specific market, budget, and growth objectives.

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Our Channel Mix

Every touchpoint. One strategy.

A truly effective omni-channel strategy integrates multiple touchpoints to ensure your brand remains top-of-mind throughout the entire customer journey. We manage all of it.

Paid Media

Digital performance channels

CTV Streaming Commercials

Ads on Roku, Hulu, ESPN, Peacock, DirecTV, Tubi, Fubo, DAZN, and premium streaming platforms. 95%+ video completion rates.

Programmatic Display Ads

Targeted banner and display ads across thousands of cannabis-friendly publisher sites.

Geofencing & Conquesting

Target customers near your dispensary or intercept competitors' customers at their location.

Meta Ads & In-App Messaging

Compliant Facebook and Instagram campaigns plus in-app advertising on mobile platforms.

Streaming Audio & Podcasts

Audio ads on Spotify, Pandora, and podcast networks reaching cannabis-friendly audiences.

Local Media

Physical & local presence

Local Publications

Print and digital placements in local newspapers, alternative weeklies, and city magazines.

Billboards & LED Trucks

Traditional OOH and mobile LED truck campaigns that put your brand in front of thousands daily.

Digital OOH (DOOH)

Digital billboard and out-of-home screens in high-traffic areas with programmatic targeting.

Cannabis Platform Advertising

Full management of your Weedmaps and Leafly listings, deals, ads, and reputation to maximize inbound traffic.

Physical Print Mailers

Targeted direct mail campaigns to cannabis-friendly zip codes in your market area.

Community

Organic & social reach

Influencer Campaigns

Partnerships with cannabis-friendly creators and local influencers who authentically reach your audience.

Street Team Activations

Grassroots street-level brand activations in high-traffic areas near your dispensary.

Wheatpaste & Guerrilla

Creative outdoor poster campaigns and guerrilla marketing in compliant locations.

Channel Spotlight

CTV: The Future of Cannabis Advertising

Connected TV lets cannabis brands place high-impact video ads in front of targeted audiences while they watch their favorite shows, movies, and live sports on Roku, ESPN, Hulu, Peacock, DirecTV, Tubi, and more.

Reach cord cutters that traditional TV no longer touches
Target by zip code, demographics, and cannabis-friendly audiences
Cross-device matching across TV, mobile, desktop & tablet
Closed-loop attribution ties ad exposure to real purchases
Appearing alongside household-name brands builds credibility

95%+

Video Completion Rate

60%

Campaign Lift w/ Multi-Channel

100%

Brand-Safe Environments

True

ROAS Attribution

95%

View Rate

Green Leaf Dispensary · Denver

Your Neighborhood
Cannabis Store

Premium flower, vapes & edibles. Open daily 9AM to 10PM.

SHOP NOW · greenleaf.co

+ 400 More

Audience Intelligence

Targeting real cannabis consumers. Not guessing.

Every campaign we run starts with audience data — not assumptions. We build custom audience segments from first-party purchase data, behavioral signals, and predictive modeling so your ads reach verified cannabis consumers, not generic interest categories.

Your Data Sources

POS Transactions · Loyalty Members · Website Visitors · E-Commerce Events

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Audience Builder

25,000+ Attributes · ML Lookalike Modeling · Predictive Scoring

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Custom Segments

Cannabis Purchasers · High-Intent Lookalikes · Competitor Visitors · Lapsed Customers

Your Data Sources

POS Transactions
Loyalty Members
Website Visitors
E-Commerce Events

Audience Builder

25,000+ Attributes
ML Lookalike Modeling
Predictive Scoring

Custom Segments

Cannabis Purchasers
High-Intent Lookalikes
Competitor Visitors
Lapsed Customers

First-Party Data Activation

Your POS and loyalty data becomes your most powerful targeting tool. We onboard offline purchase history into programmatic audiences — targeting customers who have actually bought cannabis, not people who read an article about it.

Lookalike Modeling

Machine learning identifies the attributes of your highest-value customers and finds new consumers who match those patterns. Your best customers become the blueprint for finding thousands more like them across the programmatic ecosystem.

Purchase & Location Behaviors

We layer behavioral signals beyond basic demographics — past dispensary visits, cannabis content consumption, wellness category affinity, and proximity to your locations. These signals stack to create audiences with genuine purchase intent.

25,000+ Consumer Attributes

Our programmatic platform merges your first-party data with over 25,000 consumer-level attributes — mapping the full purchase journey from initial interest through in-store conversion. Every audience is built to convert, not just to reach.

Cross-Device Targeting

One consumer. Every screen. One story.

Cannabis consumers don't live on one device. They browse on their phone, research on their laptop, and watch TV on their streaming device. Our cross-device identity graph connects all of those touchpoints to a single consumer profile, so your messaging follows them through every stage of the purchase journey.

Geofence Capture

Consumer enters a competitor location or event. Their device is captured and added to your audience.

→

Mobile Ad

Display and video ads serve on their phone within hours. Your dispensary name, your offer, your location.

→

CTV Spot

That evening, a 30-second non-skippable ad plays on their living room TV during their favorite show.

→

Store Visit

Multi-touch exposure converts to a verified store visit. Attribution closes the loop back to the original ad.

700M+

Connected Devices in Network

1M+

Apps & Sites Available

Device Types Matched

30 Day

Attribution Window

Attribution & Measurement

Every dollar tracked. Every visit measured.

Cannabis advertising without attribution is guesswork. We connect ad exposure to real-world outcomes — verified store visits, online orders, and POS transactions — so you know exactly what your media spend is producing.

Ad Served

Display, CTV, Video, Audio, DOOH

Device Match

700M+ Device Identity Graph

Foot Traffic

145M+ Points of Interest

POS Match

Ad Exposure → Purchase

Dashboard

Real-Time ROAS Reporting

Ad Exposure Tracking

Every impression across display, CTV, pre-roll, audio, and DOOH is logged with device-level identifiers. We know exactly which devices saw your ads, how many times, and on which channels.

Device Graph Matching

Exposed devices are matched across the identity graph to connect CTV households, mobile devices, and desktop browsers to a single consumer. This enables cross-device attribution that ties a CTV ad seen on Tuesday to a mobile click on Thursday.

Foot Traffic Attribution

Location signals from over 145 million points of interest detect when an exposed device visits your dispensary. We measure visits, dwell time, and distance traveled to confirm genuine store visits versus pass-by traffic.

Media-to-Sales Connection

For dispensaries with integrated POS and loyalty platforms, we connect ad exposure directly to purchase transactions — giving you true ROAS on every campaign, every channel, and every creative variant.

Real-Time Reporting Dashboard

Impressions, clicks, CTR, conversions, CPA, ROAS, and foot traffic lift — all visible in a real-time dashboard. Campaign performance by channel, creative, and audience segment with optimization recommendations built in.

Retargeting Capabilities

Stay in front of every interested consumer.

Retargeting turns a single touchpoint into a sustained conversation. We retarget across every device and channel based on what a consumer actually did — not just that they visited your site once.

Website & E-Commerce

Retarget Based on Specific Actions

Go beyond basic website retargeting. Target consumers based on specific e-commerce events — products viewed, items added to cart, abandoned checkouts, and completed purchases. Each action triggers a different creative and offer.

Cross-Device Sequential

Follow Consumers Across Every Screen

When a consumer interacts with your ad on mobile, we continue the message on desktop and CTV. Sequential messaging ensures your story builds across devices rather than repeating the same ad everywhere.

Location-Triggered

Physical Visits Become Digital Audiences

Consumers captured by geofences at competitor locations, events, or your own stores become retargeting audiences across display, video, and CTV. A visit to a competitor on Saturday becomes your CTV ad on Sunday.

Multi-Trigger

Combine Physical and Digital Signals

The most sophisticated retargeting combines multiple trigger events — ad exposures, website visits, email opens, and physical store visits — into a unified consumer journey that personalizes messaging based on the full picture.

Live Client Data

Real results from active campaigns.

Actual performance data from our programmatic and geofencing campaigns running for cannabis dispensaries right now.

$23K

Revenue Generated

From a single programmatic campaign

188K

Impressions Served

Targeted cannabis consumers in-market

12K+

Total Clicks

Across premium publisher placements

$12.52

Avg Cost Efficiency

Below industry average for cannabis verticals

0.17%

CTR

Strong engagement on programmatic display

$3,218

Media Spend

Efficient budget allocation across channels

257

Conversions

Tracked store visits and online orders

Your Ads Appear Alongside Premium Publishers & Networks

+ Thousands More

Premium placements across news, entertainment, sports, streaming, and mobile apps — reaching cannabis consumers where they already spend time.

Get Started

Build your custom media plan

The right channel mix depends on your geography, budget, and goals. Let's talk we'll design a framework that delivers the highest ROI for your specific market.