Strategy guides, compliance checklists, budget benchmarks, and platform breakdowns built specifically for cannabis dispensaries. Everything we've learned from working with 50+ dispensaries, available free.
Actionable frameworks for building, budgeting, and scaling your dispensary marketing program from day one.
Budget benchmarks for email, SMS, loyalty, advertising, and SEO with ROI expectations for every channel.
The 10 KPIs every dispensary should track: revenue per message, open rate, LTV, retention rate, and campaign ROI with benchmarks.
A week-by-week plan from audit and setup through first campaigns, optimization, and scaling for new dispensary marketing programs.
Deep dives into the tools, platforms, and technology that power dispensary marketing at scale.
Every tool and platform a dispensary needs: POS integration, CRM, email, SMS, analytics, and SEO tools explained.
A head-to-head comparison of the three major cannabis CRM and marketing platforms for dispensaries.
Platform selection, list building, automation flows, deliverability, and campaign strategy for dispensary email.
Compliance requirements, regulatory updates, and market intelligence for cannabis dispensary operators.
State-by-state compliance requirements for cannabis marketing in NY, NJ, CT, MA, and PA. Age gates, opt-ins, and disclaimers.
How to run compliant cannabis advertising campaigns across programmatic, CTV, and display channels.
Alternative advertising channels for dispensaries that don't rely on Google Ads or Meta platforms.
In-depth guides on every aspect of dispensary marketing from our blog, the Dispensary Marketing Playbook.
Everything you need to know about building a high-performing SMS marketing program for your dispensary.
How to design, launch, and optimize a loyalty program that drives repeat visits and increases customer LTV.
Strategies for reducing customer churn and building a repeat-visit engine at your dispensary.
How to rank your dispensary in local search results and drive organic traffic to your menu.
A complete marketing playbook for launching a new dispensary with maximum impact and customer acquisition.
How to plan, execute, and maximize revenue from the biggest sales day in cannabis retail.
These resources cover the fundamentals. If you want a marketing plan tailored to your dispensary, market, and goals, we will build one for free as part of our discovery process.