Why Cross-Device Targeting Matters

Cross-device targeting is essential for reaching your customers wherever they are, on whatever device they’re using, including commercials on streaming services like ESPN or Hulu. By showing a potential customer of yours a commercial on the streaming service they watch, we can then target advertisements on the additional devices attached to the Wi-Fi that the streaming service is connected to. By leveraging advanced data-driven strategies, we enable you to:

• Deliver Consistent Messaging: Ensure that your brand’s voice and messaging remain consistent across all devices, reinforcing your unique value proposition and building trust with your audience.
• Optimize Ad Spend: By targeting the right customers on the right devices at the right time, you can maximize the efficiency of your advertising budget and achieve a higher return on investment.
• Improve Customer Experience: Provide a seamless, personalized experience for your customers as they move between devices, increasing engagement and fostering loyalty.

Mastering Cross-Device Measurement

To truly harness the power of cross-device targeting, you need a robust measurement framework that allows you to track and analyze customer behavior across multiple touchpoints. Our team at The Gold Standard excels in implementing comprehensive cross-device measurement solutions that empower you to:

1. Attribute Conversions Accurately: Understand the true impact of your marketing efforts by accurately attributing conversions to the appropriate devices and channels.
2. Identify High-Value Customers: Gain insights into which customers are most likely to make high-value purchases, allowing you to focus your targeting efforts on these valuable segments.
3. Optimize Campaign Performance: Continuously refine your marketing strategies based on real-time, cross-device data, ensuring that your campaigns are always performing at their peak.

The Gold Standard Difference

At The Gold Standard, we pride ourselves on delivering unparalleled marketing solutions tailored specifically for cannabis dispensaries. Our commitment to your success is evident in the personalized attention we provide – we treat you like you’re our only client, offering a very personal touch to our business relationship.

Our team of experts is passionate about helping your dispensary thrive in the competitive cannabis industry. We offer a wide range of services, including:

• Email Marketing
• Loyalty Rewards Programs
• Paid Advertising
• Graphic Design
• Photography
• Social Media Management

By leveraging data-driven strategies and focusing on cross-device targeting and measurement, we create customized, results-oriented marketing plans that drive sales growth, build customer loyalty, and create impactful brand engagement. When you partner with The Gold Standard, you can rest assured that we are fully invested in your success – we are on your team, every step of the way.