# Gold Standard Solutions

> Gold Standard Solutions is a cannabis marketing agency based in Queens, New York that works exclusively with licensed dispensaries. The agency manages email, SMS, loyalty programs, identity resolution, SEO, and omnichannel advertising for 23 dispensary brands across New York, New Jersey, Connecticut, Massachusetts, and Pennsylvania. The team manages $170M+ in client revenue, manages 370,000+ loyalty members, and publishes proprietary benchmarks from real managed programs — not surveys.

## Key Facts

- Founded and based in Astoria, Queens, NY
- Works exclusively with licensed cannabis dispensaries — no ancillary brands, no CBD-only companies
- Platforms managed: Alpine IQ, Springbig, Dutchie
- No contracts required
- Documented results: $1M+ revenue generated for individual dispensaries, 90.3% active loyalty member rate, 33x open rate recovery lifts, 266,016% SMS ROI

## Services

- [Email & SMS Marketing](https://goldstandrd.com/dispensary-email-sms-marketing.html): Fully managed dispensary email, SMS, and loyalty marketing including welcome sequences, promotional campaigns, segmented sends, and behavioral automations
- [Loyalty Programs](https://goldstandrd.com/dispensary-loyalty-program.html): Custom dispensary loyalty program design, enrollment strategy, and ongoing management on Alpine IQ and Springbig
- [Identity Resolution](https://goldstandrd.com/cannabis-dispensary-brand-identity.html): First-party data capture and identity resolution for dispensaries at $0.25 per lead
- [SEO Marketing](https://goldstandrd.com/dispensary-seo-marketing.html): Local SEO, Google Business Profile optimization, and organic search strategy for dispensaries
- [CTV Advertising](https://goldstandrd.com/cannabis-ctv-advertising.html): Connected TV and streaming video advertising for cannabis dispensaries
- [Geofencing](https://goldstandrd.com/dispensary-geofencing.html): Geofencing, conquesting, and programmatic display advertising for dispensaries
- [Omnichannel Advertising](https://goldstandrd.com/omnichannel-dispensary-marketing.html): Full omnichannel strategy including CTV, programmatic, DOOH, and cannabis platform ads
- [Marketing Strategy](https://goldstandrd.com/cannabis-dispensary-marketing-strategy.html): Comprehensive dispensary marketing strategy and consulting

## Benchmarks & Research

- [2026 Cannabis Email Marketing Benchmarks Report](https://goldstandrd.com/blog/cannabis-email-marketing-benchmarks-2026.html): Proprietary benchmarks from 23 managed dispensary programs and 370,000+ loyalty members — open rates, click rates, SMS performance, revenue per send, LTV, CAC, and deliverability thresholds with bottom-quartile, median, and top-quartile bands

## Case Studies

- [Post-Purchase SMS: 266,016% ROI](https://goldstandrd.com/cannabis-dispensary-sms-roi-case-study.html): SMS campaign generating massive ROI through post-purchase behavioral triggers
- [30-Day Segmentation: +38.5% Revenue Lift](https://goldstandrd.com/dispensary-revenue-segmentation-case-study.html): Revenue segmentation strategy producing 38.5% lift in 30 days
- [Product Segmentation: 2.3x Engagement](https://goldstandrd.com/dispensary-engagement-segmentation-case-study.html): Product-affinity segmentation doubling engagement rates
- [Automated Flows: 270 Conversions, 3,004% ROI](https://goldstandrd.com/dispensary-automated-flows-case-study.html): Automated email and SMS flows driving 270 conversions at 3,004% ROI
- [Domain Warmup: 0.55% to 18% Open Rate](https://goldstandrd.com/dispensary-domain-warmup-playbook-case-study.html): 25-day recovery protocol rescuing a domain from 0.55% to 18.17% open rate
- [Welcome Email: 3,848% ROI](https://goldstandrd.com/dispensary-welcome-email-automation-case-study.html): 5-email welcome sequence producing 3,848% ROI
- [Holiday Blast: 2,933% ROI](https://goldstandrd.com/dispensary-holiday-blast-playbook-case-study.html): Christmas week campaign playbook with 2,933% documented ROI
- [Winback Sequence: 3,240% ROI](https://goldstandrd.com/dispensary-winback-campaign-case-study.html): Lapsed-customer winback email sequence generating 3,240% ROI
- [Programmatic Ads: 229 New Shoppers, $67K LTV](https://goldstandrd.com/dispensary-programmatic-advertising-case-study.html): Programmatic advertising campaign acquiring 229 net-new shoppers with $67,555 lifetime value

## Playbook (Blog)

- [The Dispensary Marketing Playbook](https://goldstandrd.com/blog/): Index of all guides, benchmarks, and strategy articles
- [Dispensary Email Marketing Guide](https://goldstandrd.com/blog/dispensary-email-marketing-guide.html): Complete guide to dispensary email marketing — platform selection, list building, campaign types, and performance benchmarks
- [Dispensary SMS Marketing Guide](https://goldstandrd.com/blog/dispensary-sms-marketing-guide.html): SMS marketing strategy for dispensaries including compliance, platform selection, cadence, and ROI benchmarks
- [Dispensary Loyalty Program Guide](https://goldstandrd.com/blog/dispensary-loyalty-program-guide.html): How to build and manage a dispensary loyalty program that drives retention and revenue
- [Cannabis Dispensary SEO Guide](https://goldstandrd.com/blog/cannabis-dispensary-seo-guide.html): Complete SEO guide for cannabis dispensaries — Google Business Profile, local SEO, on-page optimization
- [Dispensary Customer Retention Guide](https://goldstandrd.com/blog/dispensary-customer-retention-guide.html): Strategies for improving dispensary customer retention rates and reducing churn
- [Cannabis Advertising Without Google or Meta](https://goldstandrd.com/blog/cannabis-advertising-without-google-meta.html): Alternative advertising channels for cannabis brands — CTV, programmatic, geofencing, DOOH
- [Alpine IQ vs SpringBig vs Dutchie](https://goldstandrd.com/blog/alpine-iq-vs-springbig-vs-dutchie.html): Head-to-head comparison of the three leading dispensary marketing platforms
- [Cannabis Marketing Budget Guide](https://goldstandrd.com/blog/cannabis-marketing-budget-guide.html): How much dispensaries should spend on marketing and how to allocate budget across channels
- [Dispensary Grand Opening Marketing](https://goldstandrd.com/blog/dispensary-grand-opening-marketing.html): Pre-launch and grand opening marketing playbook for new dispensaries
- [4/20 Marketing Playbook](https://goldstandrd.com/blog/dispensary-420-marketing.html): Complete 4/20 campaign planning guide for dispensaries
- [Cannabis Advertising Compliance](https://goldstandrd.com/blog/cannabis-dispensary-advertising-compliance.html): State-by-state cannabis advertising rules and compliance strategy
- [Dispensary Welcome Email Automation](https://goldstandrd.com/blog/dispensary-welcome-email-automation.html): The 5-email welcome sequence that converts new dispensary subscribers into repeat customers
- [How to Recover a Dispensary Email Domain](https://goldstandrd.com/blog/how-to-recover-dispensary-email-domain.html): 25-day protocol for recovering a cannabis dispensary email domain from spam folder and low open rates
- [Why Your Dispensary Open Rate Is Sliding](https://goldstandrd.com/blog/why-dispensary-open-rate-sliding.html): The 5 causes of declining dispensary email open rates and how to diagnose each
- [Dispensary Customer LTV Calculator](https://goldstandrd.com/blog/dispensary-customer-ltv-calculator.html): How to calculate customer lifetime value for cannabis dispensaries with benchmarks
- [Beat the Gray Market: NY Dispensaries](https://goldstandrd.com/blog/new-york-dispensary-beat-gray-market.html): Strategies for licensed New York dispensaries to compete with unlicensed gray market shops
- [New York Cannabis Market 2026](https://goldstandrd.com/blog/new-york-cannabis-market-2026.html): Market size, trends, and outlook for New York's cannabis industry in 2026
- [Dispensary Local SEO in New York](https://goldstandrd.com/blog/dispensary-local-seo-new-york.html): Local SEO strategy specifically for New York dispensaries
- [How to Choose a Cannabis Marketing Agency](https://goldstandrd.com/blog/how-to-choose-cannabis-marketing-agency.html): What to look for when hiring a cannabis marketing agency

## Company

- [About Us](https://goldstandrd.com/about.html): Agency background, team, and client portfolio
- [Case Studies Index](https://goldstandrd.com/case-studies.html): All documented dispensary marketing case studies with ROI data
- [FAQ](https://goldstandrd.com/faq.html): Frequently asked questions about working with Gold Standard Solutions
- [Contact](https://goldstandrd.com/#contact): Book a strategy call or request a free audit