Email and Text Marketing - The Gold Standard

Email and Text Marketing

In today’s digital age, email and text marketing have become essential tools for cannabis dispensaries looking to engage with their customers and drive sales. At The Gold Standard, we understand the unique challenges and opportunities that come with marketing in the cannabis industry. Our team of experts is dedicated to helping dispensaries like yours harness the power of email and text marketing to build lasting relationships with your customers and grow your business.

Tailored Email Marketing Campaigns

One of the key advantages of email marketing is the ability to deliver targeted, personalized messages directly to your customers’ inboxes. Our team will work closely with you to develop email campaigns that align with your brand, promote your products, and encourage customer loyalty. Whether you’re looking to announce new product launches, share educational content, or offer exclusive promotions, we’ll create compelling email content that resonates with your audience.

By leveraging our expertise in data-driven strategies, we’ll segment your email list based on factors such as customer preferences, purchase history, and engagement levels. This allows us to deliver highly relevant content to each subscriber, increasing the likelihood of conversion and fostering a stronger connection with your brand. With The Gold Standard on your side, you can rest assured that your email marketing efforts will be optimized for maximum impact.

SMS Marketing: Instant Engagement

Text message marketing, also known as SMS marketing, offers a powerful way to reach your customers instantly and drive immediate action. With open rates as high as 98%, SMS marketing is an incredibly effective channel for cannabis dispensaries looking to boost sales and customer engagement.

Our team will help you craft concise, attention-grabbing text messages that showcase your latest offerings, promotions, and events. We’ll also ensure that your SMS campaigns are compliant with all relevant regulations and best practices, giving you peace of mind as you connect with your customers.

Some key benefits of SMS marketing include:

Immediacy: Text messages are typically read within minutes of receipt, allowing you to drive instant traffic to your dispensary.
High open rates: SMS marketing boasts significantly higher open rates compared to email, ensuring your messages are seen by your audience.
Targeted promotions: By segmenting your SMS subscriber list, you can deliver highly targeted promotions based on customer preferences and behavior.

Automated Workflows and Customer Journeys

At The Gold Standard, we believe in the power of automation to streamline your marketing efforts and deliver a seamless customer experience. Our team will help you create automated email and SMS workflows that guide your customers through personalized journeys based on their actions and preferences.

From welcome series for new subscribers to abandoned cart reminders and post-purchase follow-ups, we’ll design automated campaigns that nurture your customers at every stage of their journey. By delivering the right message at the right time, you’ll build stronger relationships, increase customer lifetime value, and drive long-term success for your dispensary.

Comprehensive Marketing Solutions

In addition to our email and text marketing services, The Gold Standard offers a full suite of marketing solutions tailored specifically for cannabis dispensaries in Astoria, NY and surrounding areas. Our services include:

Loyalty rewards programs
Paid advertisements
Graphic design and photography
Social media management

By partnering with us, you’ll have access to a dedicated team of marketing professionals who are passionate about helping your dispensary succeed. We treat each client as if they were our only client, providing a very personal touch and a commitment to delivering results.

Unlock the Power of Email and Text Marketing for Your Cannabis Dispensary

Whether you’re looking to attract new customers in New York City, Long Island, and neighboring New Jersey areas or build lasting relationships with your existing clientele, The Gold Standard is here to help. Contact us today to learn more about how our email and text marketing services can take your cannabis dispensary to new heights.

Let’s Talk

High Notes

Gold Standard is a premium marketing agency known for elevating brands in competitive industries and has been an intricate part in our development. Stephen has been instrumental in building Kaya Bliss’s online and physical presence. He significantly enhanced our Instagram following through targeted content strategies and engagement tactics, turning it into a vibrant platform for community interaction. Additionally, Stephen played a pivotal role in developing the Kaya Bliss website, ensuring it was both user-friendly and aligned with the brand’s identity. His strategic approach also focused on driving online traffic into the retail store, seamlessly integrating digital and in-person customer experiences....

Edgar Kleydman

Owner, Kaya Bliss

Working with Gold Standard on behalf of their clients has been great! Stephen’s understanding of the industry and marketing strategy creates a seamless and efficient flow with reduced back and forth because there is a clear direction and plan.

Steven Phan

Owner, Lettuce Print

What makes Stephen genuinely unique is the combination of his East Coast grit and extensive legacy and legal cannabis experience. A lifelong New Yorker, his hustle and work ethic are second to none, and his deep understanding of the cannabis industry from every angle allows him to create innovative marketing solutions that drive success. Whether he’s working on large-scale marketing campaigns or advising businesses on how to grow, Stephen is the guy you want in your corner.

Josh Bleviss

Manager, Weedmaps

Working with Steve has been the best choice we could have made for Green Genius NYC! He’s always responsive, quick to answer questions, and truly cares about helping us succeed. He’s definitely the go-to for any marketing advice and truly an asset to a small business like ours. His advice has been spot-on and has really helped bring our vision to life. We couldn’t ask for a better advisor!

Renee Lee

Owner, Green Genius NYC

Working with Gold Standard has been a transformation for Stashmaster! Their marketing expertise creative vision has added exactly what we embody and that’s community driven. Stephens vision and the crews professionalism have been a true partner in our success!

Arthur Abramov

Owner, Stashmaster