Gold Standard Solutions · Loyalty Programs

Win Customers.
Keep Them.
Beat Your Competition.

Most dispensaries treat loyalty like an afterthought. We build it like a weapon. We research your competitors, engineering your tier structure, and running the campaigns that keep customers coming back to you instead of the dispensary down the street.

Build My Loyalty Program
$1.18M
Revenue generated, single Brooklyn location
3.4x
Higher lifetime value, loyalty vs. non-member
68%
Of total revenue from loyalty members
2 Wks
From kickoff to first loyalty campaign live

The Dispensary Without Loyalty Is Always Competing on Price

When you don't have a loyalty program, or yours is weak, the only lever you have is discounting. You race the dispensary next door to the lowest margin, and someone always loses. A well-built loyalty program changes the equation entirely. Your customers have a financial reason to return to you specifically. They have points they'd lose by switching. They're embedded in your communication flow. They're yours.

Cannabis markets in New York, New Jersey, and Pennsylvania are getting more competitive every quarter. The dispensaries building loyalty infrastructure now are creating a retention moat that will be very hard for a new competitor to overcome. The ones waiting are falling further behind every day.

01
Visit Frequency
Loyalty members visit 20 to 35% more often than non-members, driven by points accumulation, tier goals, and automated reminders.
+28%
02
Average Order Value
Members spend more per visit. Points near a reward threshold, tier unlocks, and upsell moments at redemption all lift basket size.
+17%
03
Customer Lifespan
Members stay customers 40% longer. Status, accumulated points, and personalized communication all reduce churn to competitors.
+40%
04
Referral & Word-of-Mouth
Members with positive loyalty experiences are 3x more likely to recommend your dispensary to friends, a free acquisition from retention investment.
3x

How to Win Right Out the Gate

Most dispensaries launch a loyalty program with no knowledge of what their competitors offer. We research every program within your competitive radius before we build yours, then we design a structure that's meaningfully better. Not slightly better. Visibly, obviously better.

01
Competitor Loyalty Audit
Before we build anything, we research every dispensary in your area. Point values, redemption thresholds, tier structures, enrollment offers, birthday rewards, and communication cadence. We know exactly what you're up against and exactly where the gaps are.
Research First
02
Out-Earn the Competition
If every competitor gives 1 point per dollar, we give 1.25, with a clear path to 1.5x for top-tier members. Customers do the math. When your program visibly returns more value, switching costs go up and enrollment rates go up with them.
Point Structure
03
A Launch Offer They Can't Ignore
The enrollment moment is your highest-leverage opportunity. We engineer a launch offer, whether double points, a first-visit bonus, or an exclusive new-member perk, that creates urgency to join immediately and makes your program the obvious choice on day one.
Enrollment
04
Tiers That Create Aspiration
A single-tier program has no ceiling to chase. Our three-tier structure creates a clear hierarchy: Member, Gold, Platinum, with meaningfully better rewards at each level. Once a customer hits Gold, they protect their status. Once they reach Platinum, they're yours.
Tier Design
05
Exclusive Perks for Members Only
Early access to new products, member-only flash sales, birthday rewards, and event invites that no non-member gets. When loyalty membership means access to something real, enrollment becomes self-sustaining and churn drops to near zero.
Member Benefits
06
Win Back Lapsed Customers First
Before a lapsed customer visits your competitor, we intercept them. Automated win-back sequences at 30, 60, and 90 days, triggered by POS data, bringing them back with an offer tied specifically to their accumulated points. It's cheaper to win back a customer than acquire a new one.
Retention

A Tier Structure Built to Retain

This is the tier framework we use as a baseline, customized for every client's market, competitive set, and margin structure. Every program we build is unique to you.

Entry Level
Member
0 to 499 points
$1 = 1 point on every purchase
Birthday reward: free product or discount
Member-only weekly offers
100 points = $5 reward (5% return)
Most Active
Gold
500 to 1,499 points
$1 = 1.25 points, 25% faster earn
Early access to new product drops
Quarterly bonus reward
Exclusive Gold-only promotions
VIP
Platinum
1,500+ points
$1 = 1.5 points, 50% faster earn
First access to vendor events & exclusives
Monthly Platinum appreciation reward
Dedicated priority communications
Standard Earn
$1 = 1 pt
Clean, memorable, no math required
Redemption Value
100 pts = $5
5% return, competitive without breaking margin
Enrollment Offer
2x pts
First 3 visits, creates urgency to join
Expiration Policy
12 Months
Triggers win-back campaigns before expiry

Everything From Setup to Ongoing Management

We don't hand you a platform login and wish you luck. We build the entire program, configure every system, and run every campaign. You focus on running your store.

Step 01
Competitive Audit
We research every loyalty program in your competitive area: point values, tier structures, enrollment offers, birthday rewards, and identify exactly where we can out-compete.
Step 02
Program Architecture
We design your tier structure, point earn rates, redemption values, enrollment incentive, and expiration policy to be competitively superior and economically sound for your margins.
Step 03
Full Backend Setup
We configure your loyalty program directly in Alpine IQ, SpringBig, Dutchie, Treez, or Klaviyo: tiers, point values, rewards, sign-up flows, and POS integration. All of it.
Step 04
Enrollment Campaigns
We drive sign-ups through in-store prompts, email blasts, SMS campaigns, and staff training. Most clients hit 60 to 70% enrollment rates on new customers within the first 30 days.
Step 05
Automated Flow Setup
Every automation, welcome, birthday, near-reward triggers, tier upgrades, win-back, and expiration warnings, is configured, written, and live before your first campaign goes out.
Step 06
Ongoing Campaign Management
We manage your weekly loyalty campaigns, monitor member engagement metrics, optimize the program based on POS data, and report on revenue attributed to loyalty every month.

The Flows Running 24/7 After We Build Them

Every automation below runs without anyone touching it. They trigger on customer behavior, run on schedule, and generate revenue that wouldn't exist without them.

WEL
Welcome Series
3-message sequence on Day 1, Day 3, and Day 7, that introduces your brand, explains the loyalty benefits, and drives the first loyalty-attributed purchase.
BDAY
Birthday Reward
Sent the week before a member's birthday with a personalized offer. Highest open rates of any campaign type, often 55 to 65%. Drives incremental visits that would not otherwise happen.
RWD
Near-Reward Trigger
When a member is within 50 to 100 points of their next reward, an automated message drives the visit. Pure incremental revenue from customers already motivated to come in.
TIER
Tier Upgrade Notification
When a member reaches Gold or Platinum, we celebrate it and reinforce the new benefits. Tier upgrades are high-engagement moments that dramatically increase program stickiness.
WIN
Win-Back at 30 / 60 / 90 Days
Automated win-back sequences triggered when a loyalty member hasn't visited. Each sends a progressively stronger offer tied to their accumulated points before they lapse permanently.
EXP
Points Expiration Warning
30-day advance warning before points expire. Creates genuine urgency. Members with points about to expire convert at 2 to 3x the rate of standard campaign recipients.
Platforms We Configure
CRM + Loyalty + Marketing
The most powerful cannabis-specific platform. Deep POS integrations, advanced segmentation, and full loyalty + email + SMS in one system. Our preferred platform for high-volume operators.
Loyalty + SMS + Email
Strong loyalty and SMS capabilities with excellent POS integrations across Dutchie, Treez, and Cova. Great choice for single-location operators and growing multi-site chains.
POS + Native Loyalty
For operators already deep in the Dutchie ecosystem. We configure native Dutchie loyalty features and integrate with third-party CRM tools to extend what's available natively.
Klaviyo
Email + Automation
For operators who need advanced email automation and segmentation paired with a separate loyalty platform. We connect Klaviyo to your POS and loyalty data for precise targeting.

What a Gold Standard Loyalty Program Generates

$1.18M
Revenue attributed to loyalty, single Brooklyn location, 18 months
3.4x
Higher lifetime value, loyalty member vs. non-member
68%
Of total dispensary revenue generated by loyalty members
21%
Email conversion rate, loyalty-triggered campaigns
Live Client Data
Loyalty program metrics from active client accounts we manage.
Springbig loyalty dashboard showing 37,344 loyalty members and 3,045 active at 34.11%
37,344 Loyalty members, single dispensary
Alpine IQ loyalty dashboard showing 26,196 loyalty members and 176 sign-ups in 7 days
26,196 Loyalty members, 176 new in 7 days
Alpine IQ opt-ins dashboard showing 20,311 email and 4,714 SMS opt-ins
25,025 Total email and SMS opt-ins

Frequently Asked

How long does it take to launch a loyalty program?
From kickoff to first campaign live is typically 10 to 14 days. The audit and program design takes 3 to 4 days, backend configuration takes 4 to 5 days, and enrollment campaign setup and QA takes another 3 to 4 days. Most clients are live within 2 weeks of signing.
Do I need to already be on Alpine IQ or SpringBig?
No. We can work with whatever platform you're on, or help you select and onboard to the right one for your operation. If you're currently running on a basic loyalty tool and need to migrate, we handle that process as well.
What if my competitors already have strong loyalty programs?
That's exactly why we start with a competitive audit. Even if competitors have established programs, there are almost always gaps, in earn rates, tier structure, communication cadence, or enrollment incentives. We find those gaps and build a program that capitalizes on them. A well-built program launched second can still win market share.
How do you measure what the loyalty program generates?
We pull POS data directly. Revenue attributed to loyalty members vs. non-members, member visit frequency, average order value by tier, campaign conversion rates, and overall program ROI are all tracked and reported monthly. You'll always know exactly what the program is generating.
Is there a contract?
No long-term contracts. Month to month, 30-day cancellation notice. We keep clients because the program works, not because they're locked in.
Do you work with multi-location operators?
Yes, and multi-location is where a well-built loyalty program creates the biggest competitive advantage. We configure unified programs across all locations with location-specific campaigns and centralized reporting, so customers earn and redeem across your entire footprint, which drives cross-location visits and increases total member value.

Ready to Build a Loyalty Program Your Competition Can't Match?

We'll audit your market, design your program, configure your platform, and run every campaign. Your customers will have a reason to come back, every time.

No contracts. Month to month. Live in 2 weeks.