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Case Study: Effective Email and Text Marketing Tactics


Client Overview

Industry: Cannabis
Client: Dispensary
Period: 5 months

Objective

To analyze and demonstrate the effectiveness of our email and text marketing tactics in acquiring new subscribers and generating significant returns on investment (ROI) for our clients.


Key Metrics
  • Subscriber Growth:
    • New Sign-ups (last 3 days): 81
    • New Sign-ups (0-7 days): 74
    • New Sign-ups (8-15 days): 159
    • Total Subscribers: 2,757
  • Campaign Performance:
    • Live Campaigns: 57
    • Revenue Generated: $387,556.84
    • Total ROI: $387,263.20
    • ROI Percentage: 131,884% (1,320x return)

  • Engagement Rates
    Open Rate: 36.04%
    Conversion Rate: 5.22%
    Error Rate: 1%
  • Revenue Analysis Per Action
    Per Conversion:
    Cost per Conversion: $0.07
    Revenue per Conversion: $930.43
    Post-Landing Page Click:
    Revenue Generated: $82 (0% of total revenue)
    Post-Text Open:
    Revenue Generated: $4,838 (0.12% of total revenue)
    Post-Email Open:
    Revenue Generated: $119,040.30 (3.1% of total revenue)
    Post-Email Sent:
    Revenue Generated: $263,596.50 (6.8% of total revenue)
  • Subscriber Engagement and ValueActive Rate: 188 subscribers (8.97%)
    Club Member Average Order Value (AOV): $82.48
    AOV vs Non-Members: 17.1% higher
    Percentage of Revenue from Members: 18.69%
    Percentage of Orders from Members: 15.95%
    Top 20% Spender (Member Percentage): 23.37%

Analysis

Subscriber Growth:

Over the last 5 months, we successfully acquired 2,757 new subscribers for our client through targeted email and text marketing strategies. Notable spikes in new sign-ups occurred between 8-15 days, indicating the effectiveness of specific campaigns or promotions during that period.
Campaign Performance: With 57 live campaigns, our client generated $387,556.84 in revenue, achieving an extraordinary ROI of 131,884%. This impressive return showcases our ability to drive significant value for our clients through well-executed marketing tactics.

Engagement Rates:

The engagement metrics, including a 36.04% open rate and a 5.22% conversion rate, highlight the effectiveness of our email content and segmentation strategies. The low error rate of 1% further emphasizes the quality and precision of our campaigns.

Revenue Analysis:

The detailed revenue analysis shows that the majority of revenue ($263,596.50) was generated post-email send, accounting for 6.8% of the total revenue.

Email opens contributed significantly as well, with $119,040.30 generated, representing 3.1% of the total revenue.
Text message openings also played a role, generating $4,838, accounting for 0.12% of the total revenue.
The landing page clicks generated $82, contributing minimally but indicating the need for potential optimization in this area.

Subscriber Engagement:

The active subscriber rate of 8.97% and a higher average order value among club members (17.1% higher than non-members) underline the importance of retaining engaged subscribers. Members accounted for 18.69% of the total revenue and 15.95% of orders, with the top 20% spenders being primarily members (23.37%).

Summary

Our comprehensive email and text marketing strategies have proven highly effective in growing our client’s subscriber base and driving substantial revenue. With an impressive ROI of 131,884% and strong engagement metrics, our tactics not only attract new subscribers but also convert them into valuable customers. This case study highlights the potential for similar success with future clients looking to enhance their digital marketing efforts.

Ready to achieve similar results for your business? Contact us today to learn how our tailored email and text marketing strategies can drive growth and revenue for your company.

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Case Study

Case Study: Effective Email and Text Marketing Tactics
Client Overview Industry: Cannabis Client: Dispensary Period: 5 months Objective To analyze and demonstrate the effectiveness of our email and...
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